Who counts ads in Canadian trades?
It has always seemed odd that a Canadian company tracks ad spending for U.S. trade magazines, but can't get Canadian trade publishers to buy its services. According to a story in Mastheadonline (sub req'd) database managment company Inquiry Management Systems (IMS), made a presentation to the Canadian Business Press (CBP) earlier this month and it's being considered; a few years ago, it made a
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