Just when you thought ads would pay for your web strategy...

Well THAT should cheese off the publishers who are trying to finance their web inititatives with paid advertising. One of the up-and-coming browsers, Firefox, has launched an add-on that, once activated, deletes advertisements from websites. This, according to a story in the New York Times. (The irony of having to click past an ad on the NYT website to get to the story was not lost on me. )