There's not much overlap between magazines print and online ad customers
Just as there is often little overlap between the print audience of a magazine and the readers it gets online, there is apparently relatively little overlap between print and online magazine advertisers. According to a story by Bill Mickey on Folio:, the data service MediaRadar (formerly MagazineRadar) has found that only a third of the advertisers who buy print ads in MPA-member magazines show
Post a Comment