March 22, 202509:52:52 AM

There's not much overlap between magazines print and online ad customers



Just as there is often little overlap between the print audience of a magazine and the readers it gets online, there is apparently relatively little overlap between print and online magazine advertisers. According to a story by Bill Mickey on Folio:, the data service MediaRadar (formerly MagazineRadar) has found that only a third of the advertisers who buy print ads in MPA-member magazines show

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