Study suggests consumers are wary of "native advertising"

A new study about to be released by Nielsen on behalf of tech startup company InPowered suggests that readers are wary of so-called "native advertising". A report in Ad Age, written by Steve Rubel, chief content strategist for public relations firm Edelman, says that 60% of readers in the U.S. lab study were less likely to trust a product review if they knew it was paid for by the company selling