Quote, unquote: Ad blockers are eating publishers' lunches

"For publishers, ad blockers are the elephant in the room: Everybody sees them, no one talks about them. The common understanding is that the first to speak up will be dead—it will acknowledge that the volume of ads actually delivered can in fact be 30% to 50% smaller than claimed—and invoiced. Publishers fear retaliation from media buying agencies—even though the ad community is quick to forget