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Home Unlabelled Hook readers with free content, then sell them something, says Rodale CEO

Hook readers with free content, then sell them something, says Rodale CEO

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Rodale Publishing (Men's Health, Prevention) is riding out the recession because of the strength of its free online content is selling its paid books, according to a story in Forbes magazine.Chief executive Steven Murphy said in an interview that, though the magazine's ad pages were down 5% last year (compared with the industry average 12%) that approximately 42% of their subscribers have bought

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