Magazines work for young-skewing brands, research finds

Magazine ads work in reaching young women, says a study conducted for Avon Products . According to a story in AdAge, Avon was so impressed by the impact print advertising had on its youthful-skewing Mark brand cosmetics, that it has reinforced its commitment to magazines. People are much more likely to pay attention to magazine ads than online ads, said David Shiffman, senior VP-connections