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Home newsstand promotions single copies The Economist offers custom home delivery with a newsstand price

The Economist offers custom home delivery with a newsstand price

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The Economist has introduced a trial program in New York City that allows people who have signed up for weekly e-mail alerts on their cellphones about what's in the next edition and have it home-delivered overnight at the newsstand price.According to a story in Advertising Age, the approach was tested successfully in Britain two months ago, but with a simpler interface -- people who were
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