Traffic's up, page views are up, but where's the revenue for newspaper sites?

Figures provided by the Newspaper Association of America indicate that there has been a 75% increase in unique audience U.S. newspapers' online sites. Which, says a story from MediaDailyNews, raises the question about whether or how newspapers could capitalize on this "spectacular growth".The story reports that active reach -- the measure of how many U.S. internet users viewed newspaper web sites