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Home audience PMB research PMB and comScore combine to provide customers with a hybrid print/online audience database

PMB and comScore combine to provide customers with a hybrid print/online audience database

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The Print Measurement Bureau (PMB) will next Tuesday roll out a new, fused database that combines data from the biannual PMB study of print readership with comScore Canada's data about online usage.
The new combined product, will be available to both PMB members and comScore Canada clients, PMB said in a joint release.
Specifically it will provide PMB’s publication members with the ability to
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