Today's Parent uses "tumble cover" concept to sell 12 pages to Kraft Foods

The October issue


The "tumble cover" for Kraft
Rogers Publishing's Today's Parent magazine has collaborated with Kraft Foods on a so-called "tumble cover", where the outside back cover of the magazine is the cover of a special advertising section that looks like a different magazine.

According to the story published in Masthead, the 12-page "special promotion" (note, it doesn't say "