Quote, unquote: Being a technology company first

"That’s where b-to-b is going, it’s delivering a new audience. It’s not the same 50,000 people that read the magazine, the same 5,000 that go to the tradeshow. It’s developing new audiences that the publisher and the customer have never seen before. But in order to drive all of that you have to be really good at the technology, and that’s why we’re a technology company first."
-- Cygnus CEO John