Quote, unquote: The strategy? Make the magazine better

“Magazines can be fantastically successful, but don’t go on doing the same thing you were doing five years ago or ten years ago. You need to create the product that your readership wants. Too many magazines are being diverted by publishing houses focusing too hard on the digital aspect. I think they would see much better sales if there was greater focus on the magazine.”
-- Mark Hedges, editor,