Quote, unquote: preaching to the uninitiated

"We don't preach to the choir. We preach to the uninitiated." -- from an interesting profile in the Halifax Herald about the publisher of Mindful and Shambala Sun, Jim Gimian. John DeMont reports that a year after launch Mindful has 40,000 subscribers, almost all of them in the U.S. and it puts 35,000 more on the newsstands; this doesn't include readers who find it online at mindful.org. Sister