Magazine ads retain their power to stick with and motivate readers

Recent data from Starch Syndicated Research shows that readers remain consistently engaged with ads in magazines. In the first four months of 2014, according to a release from GfK, the owners of the Starch , just over half of magazine readers (52%) said they could recall seeing or "noting" (a particular Starch trope) a specific print ad in a magazine, about the same proportion as in 2010. And 62%