Starting small, Time Inc. titles incorporate ads in previously off-limits covers

TIME magazine and Sports Illustrated have opened the door a crack to advertising on covers, with a discreet ad link for Verizon on the address label of this week's issue and next. Newsstand issues will have the ad next to the bar code. A story in Ad Age notes

The ads are tiny, but their arrival puts a big crack in the longstanding tradition that kept ads off magazine covers. 

The industry's