Going big for September, Hearst fashion magazines use roving newsstand and "mags in a box"
"Fashion to Go"
September is the key month for many fashion magazines and Hearst Magazines in the U.S. is hustling them in and around New York with the "Mag Mobile", a travelling newsstand selling copies of Elle, Harper's Bazaar, Marie Claire, Cosmopolitan and Seventeen and giving away samples of beauty products.It's combining this with a continuation of a remarkable promotion it started last
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