Going big for September, Hearst fashion magazines use roving newsstand and "mags in a box"

"Fashion to Go"

September is the key month for many fashion magazines and Hearst Magazines in the U.S. is hustling them in and around New York with the "Mag Mobile", a travelling newsstand selling copies of Elle, Harper's Bazaar, Marie Claire, Cosmopolitan and Seventeen and giving away samples of beauty products.It's combining this with a continuation of a remarkable promotion it started last