Google becomes the subsidiary of a new holding company called Alphabet; no kidding

Something worth noticing,  though it's hard to know what its long-term impact will be on, just for instance, the magazine and web publishing business. According to a post on the Google blog it is becoming a wholly owned subsidiary of a new company called Alphabet, created by Larry Page​ and Sergey Brin​. All Google Inc. shares will convert into Alphabet shares. And Sundar Pichai​ becomes CEO of