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Home BPAWW digital BPA Worldwide launches first B2B private digital advertising marketplace

BPA Worldwide launches first B2B private digital advertising marketplace

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BPA Worldwide has announced the launch of a private digital ad marketplace (PMP) for its business-to-business members. It is the outcome of research among publishers and marketers, establishing how to provide quality data and efficiency in the digital marketplace, said Glenn Hansen, the CEO.

“BPA’s PMP of audited member sites including assurance around data integrity will be the only industry
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