Is Chatelaine crossing the line?

Media in Canada reports that Baxter's Soups has a campaign running in subsequent issues of Chatelaine, complete with perforated stitch-in recipe cards opposite the full-page ads. So far, no big deal. But the interesting phrase that jumped out of the report (bold-face emphasis added) is the following, quoting Ed Weiss, media director at The Brainstorm Group, the Toronto-based agency behind the