The Globe today reports this tidbit, in the midst of a James Adams article about the relaunch gala coming up for Maclean's: the back page column, a staple of the magazine for years, is moving inside a...
Here's a new wrinkle: a "rewards" system for readers who bring new subscribers. The well-known self-help book Chicken Soup for the Soul in July spawned a new 6-time, 150,000 circ. magazine ...
The Media In Canada headline is certainly provocative: Microsoft gets between the sheets with Chatelaine. The article describes how a "branded section"called the Holiday Helpbook is being co...
A column in the November 7 issue of Business Week explores what is apparently a major or developing trend; the erosion of men's interest in print magazines. Research at Time Inc. indicates that women'...
An earlier post reported that Britain's Office of Fair Trading (OFT) was seriously considering breaking the monopoly of magazine distribution. Now, it appears from an article in the Guardian, vigorous...