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Home Unlabelled Where the boys aren't

Where the boys aren't

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A column in the November 7 issue of Business Week explores what is apparently a major or developing trend; the erosion of men's interest in print magazines. Research at Time Inc. indicates that women's interest holds up (6 of the top 10 A list magazines recently picked by Advertising Age are women's service titles) but men's involvement with magazines is eroding. Partly it is attributed to men's

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