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Home Unlabelled Circ IQ: crunch go the numbers

Circ IQ: crunch go the numbers

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A new tool for media buyers has been developed, and is being launched today in New York, that will assess magazines' audited circulation data and come up with a score based on the advertisers needs and criteria. It's not the first such system; McPheters & Co. has launched similar services to provide both publishers and agencies with an on-the-fly database of accurate circulation data

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