Playboy cutting circ, putting emphasis on free online content

Faced with a "revolution", Playboy magazine is cutting its print circulation by 13% while trying new strategies to attract an online audience who wants free content, says a story in Advertising Age.Instead of obsessing over retaining print readers and trying to sell content online, as in the past, Playboy's brand managers will now try to expand its reach wherever that may be.Paid circulation is