A reader sounds off about advertorial (relax, we're not singling out YOUR [Canadian] magazine!)

Leafing through Bon Appetit's May 2008 issue, one could easily find oneself unknowingly reading advertising messages.The 222-page magazine has 23 pages of advertorials -- just over 10% of the book ... or almost a quarter of the issue's total advertising pages. That's a lot.To a reader, it is difficult to quickly sense whether what one is reading is from the magazine's editorial team, or is a