Tougher ad:edit guidelines needed to counter pressure from advertisers

With the considerable, and apparently inexorable, pressure of advertisers, editorial integrity is under seige. And to withstand the pressure, says an opinion piece by Lucia Moses, a senior editor of MediaWeek, editors need something more than well-intentioned ad:editorial guidelines.Both the American Society of Magazine Editors (ASME) and the Canadian Society of Magazine Editors (CSME) have