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Home ad sales ad:edit editorial Tougher ad:edit guidelines needed to counter pressure from advertisers

Tougher ad:edit guidelines needed to counter pressure from advertisers

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With the considerable, and apparently inexorable, pressure of advertisers, editorial integrity is under seige. And to withstand the pressure, says an opinion piece by Lucia Moses, a senior editor of MediaWeek, editors need something more than well-intentioned ad:editorial guidelines.Both the American Society of Magazine Editors (ASME) and the Canadian Society of Magazine Editors (CSME) have
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