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Home audits ABC announces changes to rules affecting Canadian b-to-b magazines

ABC announces changes to rules affecting Canadian b-to-b magazines

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The Audit Bureau of Circulations (ABC), meeting in New York, has announce rule changes, including several that will apply to business-to-business magazines in Canada.According to a report in Media in Canada, publishers will be using a new multimedia report that will include website traffic, e-newsletter activity and pass-along receivership data. Business publications will also no longer be
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