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Home research "Time spent" with magazine ads now more favoured metric

"Time spent" with magazine ads now more favoured metric

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Magazines have more than twice the impact of TV, online or radio and considerably more than printed newspapers in terms of time spent engaged with advertising, according to report done for the Magazine Publishers of America (MPA). The results were reported by MediaDaily News.The article noted that magazines have been reluctant in the past to use "time spent" as a measure in relation to other
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