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Home ad:edit Advertising ESPN magazine takes "flapvertising" another step

ESPN magazine takes "flapvertising" another step

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The erosion of editorial cover integrity proceeds apace: this time, perhaps emboldened by the Esquire venture into cover "flapvertising" that, at least, had to be opened, ESPN magazine has gone a step forward with an advertising flap that virtually obscures the cover, according to a story in Portfolio.com. Once again, it seems an offence to the spirit and letter of the American Society of
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