Time Inc. corporate orders simultaneous editorial for 3-D movie

Five Time Inc. magazines -- Time, Fortune, People, Sports Illustrated and Entertainment Weekly-- are running simultaneous, corporate-ordered editorial on 3-D technology and, in return, are getting a big advertising payday from Macdonald's, according to a story in AdAge. (For one of the magazines, Fortune, this is the first time the hamburger chain has advertised.) All the magazines will include