Montreal agencies' pitch a "Latin spirit" with "American business sense"

Ad agencies in Montreal are intent on convincing marketers that their city is the ideal place to develop and test international marketing strategies. According to a story in Advertising Age, the agencies have created YUL-Lab (the YUL standing for the city's 3-letter airport code) and have already signed their first marketer -- L'Oreal Canada, which happens to be one of the biggest and most