Ad drought forces BPAWW to freeze audit fees and dues at 2008 levels

Faced with a significant portion of its customer base reeling from a 30 per cent decline in ad sales, the circulation audit firm BPA Worldwide (which includes the Canadian Circulation Audit Bureau (CCAB)) has frozen its rates and dues at July 2008 levels.A large number of BPAWW members are b2b publishers who have been struggling to manage costs in the face of a recessionary-driven loss of ad