As magazines find other means, decline in subs mailing hurts Canada Post volumes

An analysis by MastheadOnline of ABC circulation figures shows that the volume of mailed subscriptions has declined 18% over five years (June 2006 - June 2011). The impact for Canada Post is obvious, but it is also a bellwether for the magazine industry , as alternative means of distribution -- more single copy sales, more bulk distribution and more piggybacking with newspapers -- have increased