Quote, unquote: On publishing what seems right and funny

“It’s surprised all of us that it’s successful.We’re not driven by market research or whatever other people do. We’re just doing what feels right and funny to us. If that makes us weirdos, that’s fine. If we were ever described as ‘average,’ that would be the end of the magazine.”-- David Chang, chef and owner explaining to Diner's Journal in the New York Times how the food magazine Lucky