Print takes a back seat in Rogers's "multiplatform" sponsorship arrangements

For all the talk of integration of multi-platform marketing and sponsorship in large companies like Rogers Media, its large stable of consumer print publications seems to take the rumble seat. A recent press release trumpeting the addition of five, heavy-hitting sponsorships to the launch of the show Canada's Got Talent on Rogers's Citytv starting March 4, gives nary a mention of the company's