A story in Ad Age summarizing some of the implications for the magazine industry of the just-released PwC annual Global Entertainment and Media Outlook 2014-2018 suggests that while traditional advertising revenues will be flat or declining, digital growth will help to hold the line.
Consumer magazine revenue will be essentially flat this year at $24.6 billion compared with 2013, according to
Magazine traditional ad revenues will be flat or declining through 2018, says PwC; but digital growth will help hold the line
05Jun2014
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