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Home quote Quote, unquote: Getting mags in the hands of the right people

Quote, unquote: Getting mags in the hands of the right people

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"Magazines are exploring brave, dynamic distribution models to secure the future of their print titles. Getting the product into the hands of the right people, whether they are prepared to pay for the magazine or not, will continue to be key."

-- Sarah Hennessy, managing director of MEC, quoted by FIPP.
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