It makes us wonder why advertisers would seem rather to risk billions to ad fraud than pay for audited, provable audience in print and digital magazines and other publications.
An article in Business Insider says that online ad fraud may be twice as big as first thought and advertisers stand to lose $16.4 billion to it this year.
A study commissioned by WPP ad agencies estimates that
Online ad fraud may be twice as bad as thought
15Mar2017
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