TC Media launches ad buying site Canadian Programmatic Marketplace (CPM)

TC Media has launched an online marketplace for programmatic buying of advertising on a wide range of websites, principally its own. The Canadian Programmatic Marketplace (www.cpm.tc) means that advertisers can access a large portfolio of digital display advertising through real-time bidding. 

The inventory of ads is from more than 95 premium content partnres and more than 650 websites.