TC Media launches ad buying site Canadian Programmatic Marketplace (CPM)
TC Media has launched an online marketplace for programmatic buying of advertising on a wide range of websites, principally its own. The Canadian Programmatic Marketplace (www.cpm.tc) means that advertisers can access a large portfolio of digital display advertising through real-time bidding.
The inventory of ads is from more than 95 premium content partnres and more than 650 websites.
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