PMB/comScore spring 2014 data shows increase of incremental readership reach of print + web

The spring 2014 Print Measurement Bureau study shows that readership of all PMB-measured titles has held steady with approximately 1 million readers and that the average readers per copy  is 5.1, slightly higher than the 10-year average, though slightly lower than spring and fall 2013.  

For the first time, PMB has released a fused database of PMB/comScore data at the same time as its main study