U.S. mags see 4% decline in ad pages in Q1

The total number of magazine advertising pages tallied in the U.S. market declined by 4% in the first quarter of 2013, from 29,745 down to 28,567. The Publishers Information Bureau, which counts ad pages in 181 titles found that 60% of them declined in the quarter, year-over-year. MediaDailyNews reported that two categories -- tech and retail -- were responsible for 63% of the overall page losses