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Home Unlabelled It ain't what you pay but the way that you read it

It ain't what you pay but the way that you read it

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How much readers pay for a subscription is a less important indicator of value to an advertiser than how engaged they are with the content (edit and advertising). This said during a high-powered panel in New York, reported by Media Daily News. Rebecca McPheters, president of McPheters and Company, said her company's research showed price did not in fact predict the quality of the reader. Much

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