Small titles finding it harder and harder at Indigo
One of the paradoxes of single copy sales of magazines is that you have to waste magazines to sell them. The average consumer magazine in this country sells less than 40 out of every 100 copies in its "draw", the magazines that are sent through wholesalers to the retail stores. The rest are eventually shredded.Magazines haven't been able to find a better way to get to miscellaneous individual
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