Wonder where the money went? GM cut one-quarter of its adspend last year
One of the most subtantial legs supporting magazine advertising has been significantly whittled away. General Motors, according to TNS Media Intelligence, slashed more than $600 million, or almost a quarter, of its ad spending last year. This, according to a story in Advertising Age.The story pointed out that the cut was greater than the total advertising spending of Nike or Volkswagen.GM said
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