Things are a bit different up here; you can say that again

Up Here, the lifestyle magazine published out of Yellowknife, is promoting itself with a TV ad that says, as the ad tagline puts it "Things are a bit different Up Here." It shows people playing volleyball and cards on a snowswept plain, wearing rabbit fur gloves. The ad is to run starting the end of this week and over the next two or three weeks on TSN and APTN.