You media guys need a shakeup, say U.S. advertising buyers

A survey about investment expectations in the U.S., carred out by the American Advertising Federation (AAF) says that executives think traditional media categories like magazines are in need of a shakeup; 46 per cent of those surveyed say that business magazines need to innovate if they are to remain competitive, followed (in descending order) by: Women's Service (25 percent) Fashion and