Ad exec Sunni Boot named to ABC board

Sunni Boot, president/CEO of Toronto-based ZenithOptimedia, has been elected to the board of the Audit Bureau of Circulations to represent Canadian advertisers. This, according to a story in Media in Canada. ABC Canada is one of two main circulation auditing firms for magazines and newspapers in Canada (the other is CCAB/BPA). Boot succeeds M2 Universal president/CEO Hugh Dow, who retired from