Vice sells its cover to BMW; (but only after dark)

Magazine people who believe that the cover is sacrosanct (as set out in the advertising:editorial guidelines published by Magazines Canada and the Canadian Society of Magazine Editors) may blanch at the initiative taken by the current Canadian print run of Vice. While it looks like a normal cover, it is printed so that -- when the lights are out -- a glow-in-the-dark ad for BMW 1 Series