Masthead tally shows 15% decline in mag launches in 2007

Masthead magazine's annual tally of starts and stops in the magazine business is being published in its next issue. According to mastheadonline (sub req'd), the number of starts and closures have both declined in the past year, with the biggest decline in the b-to-b sector, where only 5 books were launched. Total launches in 2007 dropped 15 per cent from 2006. On average, measured over 10 years