U.S. newspaper revenues fell 9.4% in 2007, despite web ad gains

It's official, as if anyone needed a scorecard: newspaper revenues have dropped off a cliff or at least fallen down a very steep and slippery hill. Editor & Publisher has reported the Newspaper Association of America data that total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring advertising